Siebel Marketing: Marketing Manager Rel 15.5 Ed 1

Cost $3,600

Course Code
D96352GC10

Duration
3 days

Format
Live Virtual Class

What you will learn

This Siebel Marketing: Marketing Manager Rel 15.5 training is designed for those responsible for administering and managing marketing activities such as campaigns, programs and marketing plans using Siebel Marketing. You'll develop an understanding of the Siebel Marketing architecture and its tight integration with Oracle Business Intelligence Enterprise Edition.

Learn To:

Create segments and segment trees and load them into campaigns. Use the List Format Designer to create export list formats. Utilize the Email Marketing Server to create personalized email campaigns. Create marketing plans, programs, campaigns and responses. Manage events and marketing lists./li> Manage marketing lists. Understand the Siebel Marketing architecture.

Benefits to You

By taking this course, you'll develop a deeper understanding of response management, event management and the financial planning aspects of Siebel Marketing. Using Oracle Business Intelligence Answers and Dashboards, you'll develop the knowledge and skills to analyze marketing data quickly and efficiently, giving you deeper insight into customer activity.

Prerequisites

Suggested Prerequisite

  • Siebel Business Analyst Rel 15.5 Ed 1
  • Oracle BI EE navigation skills
  • Basic knowledge of Windows navigation
  • Siebel navigation skills

 

Audience

  • Administrator
  • Analyst
  • Architect
  • Developer
  • End User
  • Implementer
  • Manager

Objectives

  • Understand Siebel Marketing terminology
  • Understand the Siebel Marketing architecture
  • Create Segments
  • Create Segment Trees
  • Use Answers and Dashboards to analyze marketing data
  • Create Marketing Plans, Programs and Campaigns
  • Use the List Format Designer
  • Manage marketing lists
  • Manage marketing responses
  • Create personalized email marketing campaigns
  • Manage events
  • Plan and budget marketing activities

Understand campaign load formats

Topics

  • Siebel Marketing Overview
    • Identifying components of Siebel Marketing Suite
    • Understanding closed-loop marketing
  • Siebel Marketing Architecture
    • Identifying components of the Siebel Marketing architecture
    • Marketing clients
    • Oracle BI EE
    • Email Marketing Server
  • Marketing Terminology and Process Flow
    • Explaining marketing terminology
    • Campaigns, Offers and Treatments
    • Budget Requests, Funds and Initiatives
    • Executing Stand-alone campaigns
    • Executing marketing programs
    • Executing marketing plans
  • Segment Designer
    • Understanding the segment designer interface
    • Creating simple and complex segments
    • Moving and changing criteria blocks
    • Understanding counts
    • Cross subject area queries
    • Grouping criteria blocks
    • Generate lists from segments
  • Creating Segment Trees
    • Explaining the purpose of segment trees
    • Splitting and sampling
    • Working with segment tree branches
  • Marketing Plans, Programs, Campaigns and Events
    • Identifying Siebel Marketing objects and their relationships
    • Offer Management
    • Events
    • Campaigns
    • Wave
    • Programs
    • Stages
    • Marketing Plans
  • Using List Format Designer
    • Understanding List Format Types
    • Creating List Formats
    • Combining Data Sets
    • Sorting and Splitting
    • Formatting
    • Previewing List Output
  • List Management
    • Describing the List Management Process
    • Importing External Lists
    • Creating Internal Lists
  • Response Management
    • Describing the Response Management Process
    • Integrating with Sales
    • Tracking Responses
  • Email Marketing
    • Creating an Email Campaign
    • Personalizing and Editing Email Marketing Templates
    • Understanding Conditional Fields
    • Understanding Advanced Email Marketing Features
    • Launching Email Campaigns
  • Event Management
    • Describing the Event Management Process
    • Defining Event Plans, Events and Sessions
    • Managing Invitations
    • Managing Registrations
  • Marketing Planning, Budgeting and Financial Tracking
    • Creating Marketing Plans
    • Creating Budget Requests
    • Understanding approval cycles
    • Setting goals
    • Tracking expenses and budgets
  • Marketing Analytics
    • Using Oracle BI Answers
    • Using Oracle BI Dashboards
    • Creating ad-hoc analyses

Enroll for Siebel Marketing: Marketing Manager Rel 15.5 Ed

Siebel Marketing: Marketing Manager Rel 15.5 Ed 1

$3,600.00

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SKU: D96352GC10 Categories: ,

Additional information

Schedules

Jan 18 2022 – Jan 20 2022 (3 days) 9:00 AM – 5:00 PM US-Pacific, Jun 18 2022 – Jun 20 2022 (3 days) 9:00 AM – 5:00 PM US-Eastern

Format

Live Virtual Class

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